Our building and design experience is the key to your unique luxury home

Design Build Construct Meet Our Management Team

Our management team have over 75 years of combined experience in the building and construction industry.

You can be sure you and your home are in safe hands.

Our passion for the industry and vast experience means you can trust Prima Designer Homes with your luxury home build.

Tony Secola Managing Director Prima Deisgner Homes On a Prima Construction Site

Tony Secola

Managing Director

Co-founder and Managing Director, Registered Builder Tony Secola has been involved in all aspects of the company since inception in 1980. With over 45 years experience in the construction industry, he brings a vast amount of expertise to Prima overseeing and managing all projects under construction.
His passion for building and delivering only the best homes is realised through the precision in construction standard and technique that he applies to every home, creating the driving force and setting the award-winning precedent that Prima clients have come to expect and admire.

Joe Secola Director and Registered Builder at Prima Homes

Joe Secola


Joining Prima Homes shortly after it’s establishment, Joe is a Registered Builder that holds extensive experience in the residential and commercial construction industry having undertaken all facets of the operation, including sales, design, scheduling, estimating and administration through to site supervision and project management.
Joe takes pride in his ability to make the complex, clear. He has successfully guided clients who are often unfamiliar with the intricacies of design, development, construction and approvals by simplifying the application process and subsequent procedures allowing clients to deal with a singular entity throughout the entire project.
His expertise in consulting and project managing multiple and grouped dwelling developments has enabled Prima Homes to offer this sought after service to the private sector, adding additional capacity to Prima’s position as one of Perth’s longest standing custom luxury home builders.

Custom Living

A home designed to fit your lifestyle

Specialist Builder

Complete design & build service

Start to Finish

Interior design & landscaping service


Custom living within your budget

Multi-Storey Homes

1, 2, 3 or more floors designed and built

Narrow Lot Specialist

Solutions for narrow & sloping lots

Why You Should Choose Prima Designer Homes

Custom Designs

We create amazing homes custom designed to your requirements

Single & Multi-Storey Homes

Your imagination is the limit, whether you desire a single floor or multiple floor design we can build it.

Affordable Builders

Our team will design and construct a home tailored to your brief and delivered within your budget.

Design, Documentation & Council Approvals

No need to worry about submitting your plans and other paperwork for approval. We do it for you.

3D Renders and Walk-Throughs

It's sometimes hard to visualise your new home based on drawings. We can provide you with 3D internal & external renders and a 3D walk-through to give you peace of mind before the build begins.

Complete Your Residence With Our Turnkey Service

Our turnkey solutions deliver a complete home, fully decorated inside and out by our team of interior and landscape designers.

Our range of supplementary services are designed to make building your dream home easy.

Video of Prima Cutom Home builder Video about the positive difference you experience when building with Prima Homes

Talk to us today about building your dream home

We offer a complete design and building process for luxury homes in Perth with the utmost care and attention to detail. Sought after for our exacting standards and unbiased advice. We look forward to assisting you.