Our building and design experience is the key to your unique luxury home
Design Build Construct Meet Our Management Team
Our management team have over 100 years of combined experience in the building and construction industry.
You can be sure you and your home are in safe hands.
Our passion for the industry and vast experience means you can trust Prima Designer Homes with your luxury home build.
Tony Secola
Managing DirectorCo-founder and Managing Director, Registered Builder Tony Secola has been involved in all aspects of the company since inception in 1980. With over 45 years experience in the construction industry, he brings a vast amount of expertise to Prima overseeing and managing all projects under construction.
His passion for building and delivering only the best homes is realised through the precision in construction standard and technique that he applies to every home, creating the driving force and setting the award-winning precedent that Prima clients have to come to expect and admire.
Joe Secola
DirectorJoining Prima Homes shortly after it’s establishment, Joe is a Registered Builder that holds extensive experience in the residential and commercial construction industry having undertaken all facets of the operation, including sales, design, scheduling, estimating and administration through to site supervision and project management.
Joe takes pride in his ability to make the complex, clear. He has successfully guided clients who are often unfamiliar with the intricacies of design, development, construction and approvals by simplifying the application process and subsequent procedures allowing clients to deal with a singular entity throughout the entire project.
His expertise in consulting and project managing multiple and grouped dwelling developments has enabled Prima Homes to offer this sought after service to the private sector, adding additional capacity to Prima’s position as one of Perth’s longest standing custom luxury home builders.
Ryan Secola
General ManagerRepresenting a third-generation to join the fold, 2014 saw the addition of Ryan Secola to the Prima Homes team. Having been brought up around the family business, visiting construction sites and learning the craft – a passion for building was deeply ingrained in Ryan from an early age.
Over the course of his 15-year career, Ryan has attained Diplomas in both Building and Project Management amongst an impressive portfolio of achievements spanning a range of building organisations, with his most recent accomplishment the establishment of a residential building unit within a large project builder.
Ryan is currently a committee member for the Master Builders Association of Western Australia.