Our Experience | Meet the Team

Our experience is the key to unlocking your unique luxury home

Meet Our Team

With over 100 years of combined experience in the building and construction industry, you can be sure you are in safe hands. Our passion for the industry and vast experience means you can trust Prima Designer Homes with your luxury home build.

Tony Secola

Managing Director

Co-founder and Managing Director, Registered Builder Tony Secola has been involved in all aspects of the company since inception in 1980. With over 45 years experience in the construction industry, he brings a vast amount of expertise to Prima overseeing and managing all projects under construction.
His passion for building and delivering only the best homes is realised through the precision in construction standard and technique that he applies to every home, creating the driving force and setting the award-winning precedent that Prima clients have to come to expect and admire.

Joe Secola

Director

Joining Prima Homes shortly after it’s establishment, Joe is a Registered Builder that holds extensive experience in the residential and commercial construction industry having undertaken all facets of the operation, including sales, design, scheduling, estimating and administration through to site supervision and project management.
Joe takes pride in his ability to make the complex, clear. He has successfully guided clients who are often unfamiliar with the intricacies of design, development, construction and approvals by simplifying the application process and subsequent procedures allowing clients to deal with a singular entity throughout the entire project.
His expertise in consulting and project managing multiple and grouped dwelling developments has enabled Prima Homes to offer this sought after service to the private sector, adding additional capacity to Prima’s position as one of Perth’s longest standing custom luxury home builders.

Ryan Secola

General Manager

Representing a third-generation to join the fold, 2014 saw the addition of Ryan Secola to the Prima Homes team. Having been brought up around the family business, visiting construction sites and learning the craft – a passion for building was deeply ingrained in Ryan from an early age.
Over the course of his 15-year career, Ryan has attained Diplomas in both Building and Project Management amongst an impressive portfolio of achievements spanning a range of building organisations, with his most recent accomplishment the establishment of a residential building unit within a large project builder.
Ryan is currently a committee member for the Master Builders Association of Western Australia.

Custom Living

A home designed to fit your lifestyle

Specialist Builder

Complete design & build service

Start to Finish

Interior design & landscaping service

Affordable

Custom living within your budget

Multi-Storey Homes

1, 2, 3 or more floors designed and built

Narrow Lot Specialist

Solutions for narrow & sloping lots

Why You Should Choose Prima Designer Homes

Custom Designs

We create amazing homes custom designed to your requirements

Single & Multi-Storey Homes

Your imagination is the limit, whether you desire a single floor or multiple floor design we can build it.

Affordable Builders

Our team will design and construct a home tailored to your brief and delivered within your budget.

Design, Documentation & Council Approvals

No need to worry about submitting your plans and other paperwork for approval. We do it for you.

3D Renders and Walk-Throughs

It's sometimes hard to visualise your new home based on drawings. We can provide you with 3D internal & external renders and a 3D walk-through to give you peace of mind before the build begins.